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Timeline
If you have landed on this particular page, it means that you are curious to learn more about us. We believe it is important for our prospective partners to know more about our backstory. Our intent is not at all to emphasize on our achievements, but to convey the steps taken right from the beginning, as what we have done in the past is a strong base for our activity today.
Optimized is an agency experienced in PPC campaigns and e-commerce. Below is the timeline that brought us here.
From ecommerce entrepreneur and Google trainer to establishing a PPC agency
11 years ago, an online store appeared and it has been one of the main online stores in the "toys and children's items" segment over time. You have probably heard of it, or at least one of your friends knows about 3Pitici.ro, the store founded by Madalina Stanescu. In her entrepreneurial experience, Madalina has learned for 8 years how to grow an ecommerce business. The power of Google to help businesses grow increasingly fascinated her, and as sometimes the universe conspires to bring us closer to what we want, Madalina ended up working at Google Romania and UK for seven years.
We are a dedicated PPC agency
Since launching the agency, Mădălina’s main goal was to create a unique PPC agency by focusing on having a pleasant working environment, good quality of work and great achievements, focusing on the clients’ needs. Therefore, our team is not looking towards working with hundreds of companies. Our approach is different, due to our desire to have a smaller number of long-term clients with whom we can grow together.
Our main objective
To create a pleasant experience for our clients.
And we have surely managed to do so by offering:
A professional, yet relaxed and pleasant, work environment
We share our know-how and expertise with our new partners
We are quite selective when it comes to choosing new projects
Sometimes, we come across other consultants talking about being scared to get in touch with their clients. Other times, we hear jokes about how they cannot wait to come back to their office, rather than attending client meetings.
This made us shutter.
The culture inside our agency is totally different. And we know that we are not suitable for all types of projects.
Some will consider our prices too high.
Some will think that we are way too serious.
Others will not have the same burning desire to manage performance marketing campaigns as thoroughly and frequently as we do.
And these points of view may be true. 🙂 Our agency is not for everyone.
But these are the core elements of our business, which help us achieve the desired results for our clients.
+91,3%
YoY transactions
+61%
YoY transactions
+52%
YoY transactions
We never stop
Every day we continue working to become even better at what we love to do. We constantly try to learn more insight about our clients in order to fulfill their needs.
Constantly gathering information is what makes our journey. We want to grow more and more, as our goal is to further evolve as a performance marketing agency.
Performance marketing is no longer only about focusing on a single marketing channel, but rather about perfecting different, multiple channels in order to get the best, desired results. This is the reason why our team is focusing on managing advertising campaigns on all paid advertising platforms, such as Google Ads, Facebook Ads, Instagram Ads, YouTube Ads, Tik Tok Ads.
Our core elements are always going to pinpoint towards achieving a high-quality performance for the PPC campaigns that we are running.
We aim towards anticipating the possible results that can contribute to business growth.
By achieving success, together.
Paid Search
YouTube/Display/Branding
Performance Ads
Linkedin Ads
TikTok Ads
Paid Social
Mădălina Stănescu
PPC Lead & Founder
Madalina is the PPC Lead in the Optimized team, with over 14 years of experience in paid advertising. In addition, Madalina worked for Google for 7 years, both in the local team and in the regional marketing team as a Growth Marketing Manager for Google EMEA, becoming a Certified Google Trainer during this time, conducting over 400 seminars and trainings for entrepreneurs, students, and people in advertising agencies. Her experience in ecommerce began 11 years ago when she founded one of the most important stores in the Toys & Baby category on the local market.
Silvia Zanfir
Silvia is a PPC Manager at Optimized, with over 15 years of experience in e-commerce and online marketing. She became part of our team in 2018 and she is managing accounts from different niches, such as fashion and accessories, bio products, gardening tools and equipment, furniture and decorations, accessories, and children’s toys.
Her previous job experience was acquired by working for eMAG and PC Garage. Moreover, Silvia has an experience of more than five years as an e-commerce entrepreneur.
Become our next success story!
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