When to start the Christmas campaigns

Article overview

Black Friday has ended, and Christmas and the entire holiday season are rapidly approaching. This is the perfect time to take advantage of the consumers caught up in the shopping spirit and the entire traffic and excitement created around Black Friday to launch your holiday campaigns. If you're not convinced yet, continue reading the article to discover the reasons behind this recommendation, as well as some tips you can follow.

Black Friday comes to your rescue

Starting holiday campaigns right after Black Friday can be a strategic move for online shops, and we'll explain why.

Seizing Black Friday-generated traffic

Black Friday generates a significant volume of purchases and arouses consumer interest. By quickly transitioning from Black Friday promotions to Christmas campaigns, you can maintain the attention of consumers who are already in a shopping headspace. 

Extending the shopping season

Starting Christmas campaigns immediately after Black Friday allows you to effectively extend the holiday shopping season. Even if customers have already completed their Black Friday shopping, they may still be in search of holiday gifts. Adapting the marketing strategy to these post-Black Friday shoppers can lead to generating additional sales.

Increasing customers' loyalty

Consumers that made a Black Friday purchase may be more inclined to return to buy Christmas gifts if the available offers are attractive to them. Through remarketing and email campaigns dedicated to the available promotions, they can be encouraged to make a second purchase.

Maximizing limited-time offers

If an online store plans to have limited-time offers, launching them immediately after Black Friday can create a sense of urgency and stimulate sales. This strategy is particularly effective if customers are accustomed to expecting limited-time offers during the holiday season.

Capitalizing on early shoppers

Some people prefer to finish their holiday shopping early. By launching Christmas campaigns immediately after Black Friday, an online shop can attract the attention of these early shoppers and ensure that they will make their purchases there and not from their competitors.

Perfecting the marketing strategy

By starting campaigns in advance, online shops have the opportunity to test and optimize marketing strategies. This way, they can identify the messages and channels that resonate best with the audience, and the strategy can be tailored according to them. Additionally, they have the opportunity to anticipate and manage potential issues related to shipping and inventory. This aspect is particularly important during the holiday season when shipping volumes increase, and delays may occur.

Launching Christmas campaigns right after Black Friday provides online shops owners with the opportunity to benefit from the traffic generated by Black Friday and extend the shopping season, keeping customers engaged and efficiently using data to constantly improve their marketing plan. This strategy can increase the sales rate of an online store throughout the entire holiday season.

Ensure the performance of your Christmas campaigns

Hoping that we've convinced you to start your holiday marketing as soon as possible, we've also prepared some recommendations that can help you increase the performance of your campaigns. 

Use last year's performance data

Analyze the campaigns conducted last year during the holiday season and see which ones performed better (what types of ads, visual materials, video materials, headlines) and which did not. This way, you can create your campaigns for this season starting from that data. 

Analyze your competition

Look at your competitors and analyze how they have structured their marketing strategy for the holiday season. What are they focusing on, what keywords are they using, who is their target audience and what tone of voice they use. You can use Google Ads Transparency Center to see what ads your competitors are running on Google and partner sites, and Meta Ad Library to see ads on Meta platforms (Facebook, Facebook Messenger, Instagram, WhatsApp). This way, you can see if some of their strategies could be applied to your business.

Do your research - use Keyword Planner & Google Trends

Conduct thorough research on relevant keywords and see which ones are the most searched. Furthermore, you can add them to your campaigns. A useful tool that could make your work easier is Google Trends - with its help, you can see how often certain words or phrases were searched in a specific period, on a certain platform, and whether there were increases or decreases in searches. For more detailed insights, you can use KeyWord Planner. For example, last November, there were 593,000 searches for "cadouri Craciun".

Create thematic content

Avoid using the same generic photos/videos and texts that you usually use; develop festive and engaging content that inspires the holiday spirit. According to Demand Metric, content marketing (customized marketing for a specific period) generates three times more leads than traditional marketing and costs 62% less. This type of marketing involves personalizing messages, products, and campaigns to fit the specific event or theme, aiming to capture the imagination and stimulate strong reactions from customers.

Extend your campaigns to Social Media

Don't forget the major influence that social media currently has. Use the power of social platforms to promote your holiday offers. Create compelling posts, run personalized ads targeting different audience segments, and engage with your audience through contests or giveaways (if these strategies align with your brand's identity).

Don't forget Email Marketing

Email marketing campaigns can be a great way to drive conversions on your website, and many online businesses still do not fully leverage them. Through email marketing, you can keep customers informed about holiday promotions, new products, and exclusive offers. We encourage you to personalize emails to make them more relevant to each customer.

Retarget your traffic

Create remarketing campaigns and implement retargeting ads to remind potential customers of the products they viewed but did not purchase. This way, you can persuade some undecided buyers and increase sales. You can also make use of predictive audiences in GA4.

Observe and analyze 

Now that you've implemented all these recommendations, it's crucial to regularly monitor the performance of your campaigns. Use analytics tools like GA4 to track website traffic, conversion rates, and other key metrics. Based on the insights you gather, you can adjust your strategy in order to increase your performance.

Remember to personalize these strategies to fit your online store and target audience. Creating a captivating experience for your customers that immerses them in the holiday spirit and makes them want to purchase from your brand is essential.

As you reach the end of this article, we hope that we've convinced you to start your Christmas campaigns as soon as possible and to optimize them to be as appealing as possible to your customers, setting you apart from the competition. Good luck with your conversions!

About Optimized

Our team consists of experts in Performance Marketing, especially in eCommerce. Every day, we gather information and strive to learn more about our clients and their needs. We operate on the principle of anticipating results and the growth of a business, for their success and ours. Together.